The UK property market continues to provide a fascinating mix of signals. This week, we’re taking a look at the latest figures and assessing whether the market is holding steady or showing signs of a more significant shift.
New Listings: Maintaining a Strong Flow
The number of new properties coming onto the market remains a vital indicator. This week, we’ve seen 39,200 new listings, slightly down from 39,800 last week. However, this figure is still 7% higher than Week 10 of 2024 and a solid 10% higher compared to 2017, 2018, and 2019. This sustained level of new listings indicates a relatively healthy supply of properties for buyers.
Price Reductions: A Consistent Trend
The trend of price reductions continues to be a notable feature of the market. This week, 24,000 properties have seen their prices reduced, maintaining an approximate run rate of 1 in 8 residential sales stock properties per month (12%). This aligns with the 12.1% average in 2024, although it’s still above the long-term 5-year average of 10.6%. Price adjustments suggest that sellers are needing to remain competitive in the current market.
Sales: Showing Positive Momentum
Despite the prevalence of price reductions, sales figures are demonstrating continued strength. 27,200 UK homes were sold STC this week, slightly up from 26,700 last week. This translates to a 15% increase compared to 2024 and an impressive 25% increase compared to 2017, 2018, and 2019 levels. These figures point to robust buyer activity in the market.
Sale-Through Rate: February in Focus
February’s sale-through rate was 16.2% of residential stock sold STC. This compares to 16.7% in February 2024, with the 2024 monthly average being 15.3% and the long-term 8-year average standing at 17.9%.
Sale Fall-Throughs: A Slight Decrease
Sale fall-throughs, while always a factor in property transactions, have seen a slight decrease. There were 6,319 fall-throughs last week from a residential sale sales pipeline of 451,074 homes sold STC. This week, fall-throughs represent 22.3% of gross sales, down from 24.3% last week. This is just above the 7-year average of 24.2%, but still significantly below the 40%+ levels seen post-Truss Budget in Autumn 2022. For February 2025 as a whole, 5.48% of sales in the UK agents’ pipelines fell through, compared to the 2024 average of 5.36%.
Net Sales: A Clearer Picture
To understand the underlying sales performance, we look at net sales (gross sales minus fall-throughs). This week, net sales were 20,900, up from 20,200 last week, and compared to the 2025 weekly average of 19,700. The 2025 figure is 12% higher than 2024 and 18% higher than the figures for 2017, 2018, and 2019.
Wider Market Context
As of March 1st 2025, there were 675,000 properties on the market. This compares to 623,000 on March 1st 2024, 548,000 on March 1st 2023, and 399,000 on March 1st 2022.
The number of sales agreed in Estate Agents’ Sales Pipelines as of March 1st 2025, was 451,000. This compares to 376,000 on March 1st 2024, 349,000 on March 1st 2023, and 464,000 on March 1st 2022.
UK House Prices: Predicting the Trend
Using the £/sq.ft metric, which has a strong track record of predicting Land Registry figures, February’s final figure was £340/sq.ft. This is slightly lower than January 2025 (£342/sq.ft) but 1.64% higher than February 2024 (£335/sq.ft). This indicates a slight month-on-month decrease but continued year-on-year growth.
Conclusion
The UK property market presents a mixed picture, with strong sales figures and a healthy level of new listings, but also a continued prevalence of price reductions.
At Frank Marketing Agency, we specialise in helping our clients in the property sector navigate these complexities. We provide the expertise and insights you need to make informed decisions and achieve your business objectives. Contact us today to discover how we can support your marketing efforts in this dynamic market.
