If you need some expert help working out how your marketing is performing now, what you want to achieve, and how to make it all happen, you’re in the right place.
This is where the thinking happens.
Some clients just need help with marketing; others want us to look at the whole journey from marketing to sales. You tell us what you need to deliver and we’ll build an approach which is just right for you.
We take a deep dive into your organisation, so we understand who you are and what you’re trying to achieve.
Over a day or two, we spend time with you and your team, and we ask lots of questions, so we really get to grips with what’s in place and what isn’t.
From this you’ll get a report that lets you know how your marketing matches up to your ambition and a raft of recommendations.
Your marketing might be driving high quality leads into your business, but are your team converting them?
We take a look at how effective your sales funnel is in managing leads and converting them into customers and sales. We’ll dig around in your processes, check out the tools you’re using and take a good look at your team.
We’ll pull together our insights into an informative paper with proposals on how to improve things.
We create a full and detailed Marketing Strategy which shows you the steps needed to drive your business through marketing.
We cover everything from the market opportunity and competitor analysis through to your positioning, brand and messaging.
We look at your customers and audience in depth, and tell you which channels will work best to reach them and to generate leads, as well as how we’ll measure your success.
Your Marketing Strategy will build your brand and deliver your leads. Your Sales Strategy tells you how to hit your targets by converting leads into customers, and customers into sales.
We’ll build your five-year targets together, and then set out the best sales process and funnel approach, backed by the right team structure to consistently deliver your numbers.
We’ll even advise on the best sales tools to help get the job done.
We turn your strategy and goals into day-to-day marketing activity, creating a detailed plan for the year ahead to keep your marketing on track.
We do this upfront, so your marketing remains consistent and high-quality day in, day out.
We’ll monitor the plan and report back so you can be sure it’s performing, adjusting it as we go along so it remains effective and delivers strong results.
We’ll break down your strategy into a detailed plan to drive and monitor weekly and monthly sales performance.
We’ll set up your sales process, track conversion at each stage of the funnel and put in place metrics to measure team and individual delivery.
We’ll agree benchmarks and establish ways to tackle any gaps in delivery up front. We’ll then measure, adapt and act to make sure you stay on track.
