The UK property market is not slowing down, with strong sales numbers and consistent activity. This week, we take a look at the latest property market figures and break down the key trends.
New Listings: Steady Supply
The number of new properties coming to market remains healthy. This week, there were 39,700 new listings, slightly up from 38,400 last week. This figure is also 7% higher than Week 12 of 2024 and 10% higher compared to 2017, 2018, and 2019. This indicates a consistent supply of properties for buyers.
Price Reductions: Sellers Adapting
Price reductions are still a factor in the market, with 24,000 properties seeing reductions this week. This translates to approximately 1 in 8 residential sales stock properties per month being reduced (12%). This trend suggests sellers are adjusting their pricing strategies to meet buyer expectations. For comparison, the average in 2024 is 12.1%, and the long-term 5-year average is 10.6%.
Sales: Robust Growth
Sales figures demonstrate strong growth. This week, 28,100 UK homes were sold STC, up from 27,100 last week. This represents a 13% increase compared to 2024 and a 23% increase compared to 2017, 2018, and 2019 levels. These figures highlight the continued demand in the market.
Sale-Through Rate: February’s Performance
Looking at February’s performance, the sale-through rate was 16.2% of residential stock sold STC. This means that 16.2% of Estate Agents’ properties on the market went sale agreed. The 2024 monthly average is 15.3%, and the long-term 8-year average is 17.9%.
Sale Fall-Throughs: A Manageable Level
Sale fall-throughs are an expected part of the market. There were 6,315 fall-throughs last week from a residential sale sales pipeline of 451,074 homes sold STC. This week, the fall-through rate is 22.5% of gross sales, down from 23.2% last week. While slightly above the 7-year average of 24.2%, it’s significantly below the 40%+ levels seen post-Truss Budget (Autumn 2022).
For February as a whole, 5.48% of sales in UK agents’ pipelines fell through, compared to the 2024 average of 5.36%.
Net Sales: Positive Trend
Net sales, which provide a clear view of completed transactions, are also on the rise. This week, net sales were 21,700, up from 20,800 last week, and above the 2025 weekly average of 19,700. Overall, 2025 is 12% higher than 2024 and 18% higher than 2017, 2018, and 2019.
Conclusion
The UK property market is demonstrating positive trends, with strong sales, a steady flow of new listings, and price adjustments reflecting market dynamics.
At Frank Marketing we understand the importance of staying informed about these trends. We’re dedicated to providing our clients in the property sector with the knowledge and expertise they need to succeed. Contact us today to learn how we can help you achieve your business goals in this dynamic market.
