Welcome to your in-depth look at the UK property market! This week’s data reveals some encouraging signs, indicating continued activity and growth. Let’s break down the key highlights.
Listings: A Surge in New Properties
The market saw a significant increase in new listings this week, with 42,600 new properties coming onto the market, compared to 32,500 the previous week. Overall, year-to-date new listings are 6% higher than Week 17 of 2024 and 9% higher compared to the 2017, 2018, 2019 average.
Price Reductions
Price reductions continue to be a factor in the market, with 27,200 reductions recorded this week. The monthly run rate indicates that 1 in 7.5 of residential sales stock properties per month are being reduced, representing 13.4%. For comparison, the 2024 average is 12.1%, and the long-term 5-year average is 10.6%.
Total Gross Sales (Agreed Sales): A 145-Week High!
In a notable development, 28,300 UK homes were sold STC (Subject to Contract) this week, marking the highest level in 145 weeks (since late May 2022). The year-to-date figures also demonstrate strong performance, with the number of Sold STC residential homes 10% higher compared to 2024 (445,000 Sales agreed 2025 vs. 405,000 2024) and 19% higher than 2017, 2018, 2019 levels (375,000).
Sell-Through Rate
April’s sale run rate was 15.36% of residential stock sold STC. This compares to March’s rate of 16.3%, a 2024 monthly average of 15.3%, and a long-term 8-year average of 17.9%.
Sale Fall-Throughs
Sale fall-throughs occurred in 6,449 cases this week, within a residential sale sales pipeline of 453,000 UK homes sold STC. As a percentage of gross sales, this week’s fall-through rate is 22.7% (compared to 23.6% last week). While slightly above the 7-year average of 24.2%, it remains well below the 40%+ levels seen post-Truss Budget in Autumn 2022. In April overall, 5.51% of sales in UK agents’ pipelines fell through, compared to a 2024 average of 5.36%.
Net Sales: Positive Trend Continues
Net sales (gross sales less fall-throughs) reached 21,900 this week, up from 17,400 the previous week and above the 2025 weekly average of 20,000. The 2025 net sales are 7% higher than 2024 and 13% higher than 2017, 2018, 2019.
Overall Market Sentiment
This week’s data paints a picture of a market with increasing new listings, strong sales figures (the highest in nearly three years), and net sales trending positively. While price reductions and fall-throughs remain factors, the overall momentum appears to be on the upswing.
Frank Marketing: Your Property Market Partner
At Frank Marketing, we understand the ins and outs of the property market. We provide expert guidance and marketing strategies to help you achieve your business goals. Contact us today to learn more about how we can make your brand stand out in the ever-changing property market.
