UK Property Market Update 4th July ‘25

As we move into July, let’s delve into the latest UK property market highlights for the week ending June 29, 2025. This week’s data provides key insights into ongoing trends across listings, sales, and price adjustments, painting a comprehensive picture for property enthusiasts and professionals alike.

Listings: Slight Decrease, Strong YTD Performance

New property listings for the week totalled 36,700, a minor decrease from last week’s 37,700. However, the year-to-date trend remains positive, with new listings still 5% higher than Week 25 of 2024 (930,100 listings in 2025 vs. 889,000 in 2024). This also represents a 7.6% higher figure compared to the 2017, 2018, 2019 average.

Price Reductions: Holding Steady

This week saw 26,700 price reductions, a negligible change from last week’s 26,800. The monthly run rate for reductions continues to be 1 in 7.1 of residential sales stock per month, representing 14%. This is compared to 13.4% the month prior. For broader context, the 2024 average was 12.1%, while the long-term 5-year average stands at 10.6%.

Total Gross Sales (Agreed Sales): Maintaining Momentum

UK homes Sold Subject to Contract (SSTC) this week amounted to 27,500, a slight decrease from last week’s 28,300. Despite this minor weekly fluctuation, the year-to-date figures for SSTC residential homes continue to show strong performance: they are 8% higher compared to 2024 (664,000 sales agreed 2025 vs. 615,000 2024). This also marks a 15.6% increase compared to 2017, 2018, 2019 levels (575,000).

Sell-Through Rate: May’s Figures Confirmed

May’s sale run rate was 16.1% of residential stock SSTC, meaning 16.1% of estate agents’ properties on the market went sale agreed. This is consistent with last month’s 15.36%. The 2024 monthly average was 15.3% , while the long-term 8-year average is 17.9%. June’s figures are anticipated next week.

Sale Fall-Throughs: Remaining Below Average

There were 6,529 sale fall-throughs last week from a residential sale sales pipeline of 479,000 UK homes sale agreed (SSTC). As a percentage of gross sales for the week, this figure is 23.7% , an increase from last week’s 23.2%. Importantly, this remains below the 7-year average of 24.2% and well below the 40%+ levels observed after the Truss Budget in Autumn 2022. In May, 5.84% of sales in UK agents’ pipelines fell through , compared to April 2025’s 5.51% and the 2024 average of 5.36%.

Net Sales: Above Weekly Average and Growing YTD

Net sales (gross sales for the week less sale fall-throughs) totalled 21,000 this week , a slight decrease from last week’s 21,700. This figure remains above the 2025 weekly average of 20,000. Total net sales for 2025 stand at 509,000 , which is 6% higher than 2024 (480,000) and 11.1% higher than 2017, 2018, 2019 (458,000).

Conclusion

Overall, the UK property market continues to demonstrate resilience and growth as we head into the second half of 2025. While some weekly figures saw minor adjustments, the overarching year-to-date trends consistently show increased activity compared to both 2024 and pre-pandemic levels. The market appears to be navigating current conditions effectively, maintaining a stable and active environment.

Frank Marketing: Your Property Market Partner

At Frank Marketing, we understand the ins and outs of the property market. We provide expert guidance and marketing strategies to help you achieve your business goals. Contact us today to learn more about how we can make your brand stand out in the ever-changing property market.