UK Property Market Update 19th September 2025

We’re now two weeks into the autumn selling season, and the market’s moving with momentum. Listings are up again, sales agreed are climbing, and the percentage of completions has hit a new high for the year. But while fall-throughs remain steady, sellers still need to stay realistic on pricing.

Listings: Autumn Sellers Coming Out Strong

37,400 homes were listed this week, up from 36,800 last week. This puts us above the 2025 weekly average of 36,200. Year-to-date, we’re at 1.30 million new listings, 3.1% higher than 2024 and 10.7% above the 2017–2019 average. There’s no shortage of supply, which means competition is heating up.

Price Reductions: Holding Steady but High

25,600 reductions were made this week, almost unchanged from last week. While weekly numbers are high, August saw just 11.1% of homes reduced, well down from July’s 14.1%. That suggests more sellers are pricing realistically from the start or holding firm for now.

Sales Agreed: Second Week of Growth

25,600 homes were sold subject to contract (SSTC) this week, up from 24,900 last week. This keeps us just below the weekly average of 26,200 for 2025. Year-to-date, 943,000 homes have gone under offer, 6.2% ahead of 2024 and 13.6% above the pre-Covid average.

Sell-Through Rate: Remains Below Par

August’s final sell-through rate held at 14.5%, down from 15.4% in July and still under the 15.5% pre-Covid average. More listings mean buyers have options, and homes that aren’t sharp on price or presentation are slipping behind.

Fall-Throughs: Stable, but Still High

6,347 fall-throughs were reported, broadly in line with the 2025 weekly average of 6,216. The fall-through rate dropped slightly to 24.8%, improving from 25.8% last week. While better, it’s still above the long-term average of 24.2%, so chains still need managing.

Net Sales: Trending Upward

Net sales hit 19,200, up from 18,500 last week and above the 9-year average for Week 36 (18.5k). Year-to-date, we’re at 720,000 net sales, 5.2% ahead of 2024 and 10.1% ahead of the 2017–2019 average (684k vs 654k).

% Of Homes Selling: Highest This Year

Preliminary August stats show 55.1% of homes that left agents’ books went on to exchange, the strongest figure of 2025 so far. That’s up from 50.9% in July and signals that buyers are more committed and completions are being better managed.

Stock and Pipeline: Holding Strong

At the start of September, 736,000 homes were available for sale, 6.7% more than this time last year. Pipelines remain solid too, with 510,000 homes SSTC, 3.4% above August 2024. It’s a busy, balanced market.

House Prices: Flat but Holding Up

The average £/sq.ft. for sales agreed in August was £338.78, 1.41% higher than last year and 14.25% up on August 2020. While prices aren’t climbing fast, they’re proving resilient despite increased stock and cautious buyers.

Rental Market: More of the Same

Average rent in August was £1,828 pcm, up slightly from £1,779 in August 2024. The year-to-date average sits at £1,776. With demand high and supply low, rents are unlikely to ease anytime soon.

In summary

The market’s back in motion. Listings are up, sales are rising, and the proportion of completions is the strongest we’ve seen all year. But with high stock levels and price reductions still widespread, sellers who want results need to stay grounded and act fast.

Frank Marketing: Your Property Market Partner

At Frank Marketing, we understand the ins and outs of the property market. We provide expert guidance and marketing strategies to help you achieve your business goals. Contact us today to learn more about how we can make your brand stand out in the ever-changing property market.