As we enter Q4, the market remains steady and predictable. Listings are solid, sales volumes are tracking closely to average, and fall-throughs have edged down. It’s not booming, but it’s working. For agents, consistency is your cue to stay sharp.
Listings: Steady and Seasonal
35,300 new homes came to market this week, slightly down from 35,900 last week. That’s just below the 2025 average of 36,200, but ahead of the 9-year Week 38 average of 34,200. Year-to-date, 1.38 million new listings have been recorded, 2.6% more than 2024 and 10.5% above the 2017–19 average.
Price Reductions: High but Stable
25,000 price reductions this week, down from 26,200 last week. August’s monthly reduction rate was 11.1%, with September figures due next week. Year-to-date, the average sits at 13.1%, above the long-term average of 10.7%. Buyers are still negotiating, and sellers still need to listen.
Sales Agreed: Typical for the Time of Year
25,000 homes were sold subject to contract (SSTC) this week, just shy of last week’s 25,300. That’s slightly below the 2025 weekly average of 26,100 but in line with the 9-year Week 38 average of 24,800. Year-to-date, 994,000 sales have been agreed, 5.6% ahead of 2024 and 13.4% above the pre-Covid norm (876k).
Sell-Through Rate: Unchanged for Now
The sell-through rate for August remains at 14.5%, with September data expected soon. That’s still below the pre-Covid average of 15.5%, showing that while deals are being done, many listings still aren’t converting.
Fall-Throughs: Improving Slightly
6,149 fall-throughs were recorded this week, down from 6,328. That brings the fall-through rate to 24.6%, just above the long-term average of 24.2%. It’s manageable, but still a reminder that chain management is key.
Net Sales: Consistent with Trend
Net sales came in at 18,900, just under last week’s 19,000. The 2025 weekly average stands at 19,900, and this week was in line with the 9-year Week 38 average of 18,700. Year-to-date, 757,000 net sales have been recorded, 4.8% up on 2024 and 10% above the 2017–19 benchmark.
% Of Homes Selling: Holding Firm at Best Rate This Year
Preliminary data for August still shows 55.1% of homes that left the market went on to complete. That’s the highest level this year, and a sign that buyer quality is improving, even if volumes aren’t surging.
Stock and Pipeline: Unchanged
At the start of September, 736,000 homes were on the market, 6.7% more than the same time last year. The sales pipeline remains strong too, with 510,000 homes SSTC, up 3.4% on last year.
House Prices: Flat but Holding
Average sales agreed in August were £338.78/sq.ft ,1.41% up in August 2024 and 14.25% ahead of August 2020. Price growth is slow – but in a high-supply, high-choice market, slow and steady is still a win.
Rental Market: Rising Rents, More Listings
September’s average rent hit £1,854 pcm, up 3.46% from September 2024. And 126,000 rental properties came to market, a marked increase from 101,000 in September 2024. Supply is finally improving, but so are costs.
In Summary
There are no big swings – just a steady, functioning market with solid pipelines and manageable fall-throughs. Pricing is stable, listings are healthy, and completions are on the up. Agents who keep moving fast and pricing smart will stay ahead.
Frank Marketing: Your Property Market Partner
At Frank Marketing, we understand the ins and outs of the property market. We provide expert guidance and marketing strategies to help you achieve your business goals. Contact us today to learn more about how we can make your brand stand out in the ever-changing property market.
