The end of summer is in sight, and the market is ticking along. Listings are rising again post-bank holiday, sales agreed are steady, and pricing looks stable. But with fall-throughs edging up and completions down, sellers need to stay sharp as we move into September.
Listings: Bounce Back After Bank Holiday Lull
33,400 new listings were recorded this week, up from 32,200 last week, as expected post-bank holiday. That’s still below the 2025 weekly average of 36,400, but year-to-date we’re 3.3% ahead of 2024 and 7.2% above the 2017, 2018, 2019 average (1.20m vs 1.16m). Sellers are coming back, just not in full force yet.
Price Reductions: Still Softening
There were 20,300 price reductions this week, down from 21,600 last week. Monthly reduction rates hold at 14.1%, well above the 5-year norm of 10.6%, but showing signs of consistent improvement. As more sellers enter the market, pricing discipline is more important than ever.
Sales Agreed: Holding Firm
25,300 homes sold subject to contract (SSTC) this week, slightly up from 25,000 last week. Agreed sales are now 872,000 year-to-date, 6.8% ahead of 2024 and 14% up on the 2017, 2018, 2019 average (816k and 765k). Demand is steady but not soaring, agents need to work for every deal.
Sell-Through Rate: Unchanged and Consistent
15.4% of homes went SSTC in July, matching June and just below May’s 16.1%. This sits right on the 2024 average of 15.3%, but still trails the 8-year norm of 17.9%. The competition is real, sellers can’t rely on listings alone.
Fall-Throughs: Ticking Up Again
6,123 fall-throughs were recorded, up from 5,817 last week. That’s 24.3% of gross sales, a slight increase and now just above the 9-year average of 24.2%. While not alarming, this is a reminder to manage chains and buyer finance carefully.
Net Sales: Small Step Back
Net sales dipped slightly to 19,100, down from 19,300 last week. Year-to-date, net sales total 665,000, 5.6% ahead of 2024 and 10.6% up on the 2017, 2018, 2019 benchmark (630k vs 602k). Still a healthy year, but momentum may slow if September doesn’t deliver.
% Of Homes Selling: Below the Halfway Line
Only 50.9% of homes leaving the market in July resulted in completions, down from 51.3% in June and 53.2% in April. Half the market is still failing to sell. That makes valuation, presentation, and negotiation more important than ever.
Stock And Pipeline: Still Strong
At the start of August, 763,000 homes were for sale, 6.7% more than August 2024. Pipelines are also up at 512,000, a 4% year-on-year increase. More choice means more competition. Agents need to guide their sellers carefully to avoid stale stock.
House Prices: Steady and Stable
The average sales agreed price remains £344.78 per sq ft, unchanged from July, but 1.97% up year-on-year and 3.85% ahead of July 2022. A strong sign that values are holding up, even as the market cools.
Rental Market: Still Under Pressure
Average July rent sits at £1,876 pcm, up slightly from £1,863 last year. With the year-to-date average now at £1,767, we expect continued demand pressure heading into the student season and Q4.
In Summary
This week showed a steady rebound after the bank holiday, more listings, stable sales, and consistent pricing. But with fall-throughs rising and net completions softening, agents and sellers will need to move fast to make the most of the final summer stretch.
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